Samsung Galaxy

This was a large scale 360º & performance marketing campaign to showcase and test Samsung’s new suite of foldable and mobile devices. Thousands of assets were concepted, created and tested for digital and OOH applications in the Texas market. I was brought on to Co-Creative Direct, and build a studio team for this multi-year effort. Aimee Brodbeck (CD), Adam Singer (TD / Animation), Dave Drage (Design / Animation), and Tristan Maduro (TD / Animation) - (to name a few) were essential in establishing one-and-done approvals from one of the most exacting and qualitative clients out there. We used a combination of Cinema 4D, X-Particles, Redshift, and After Effects.

Creative Direction + Design + Animation